ERNIE BALL PRESENTS CHEERS TO 50 YEARS
Official Rules


NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: Ernie Ball presents Cheers to 50 Years (the “Promotion”) is open only to legal residents of the fifty (50) United States (including District of Columbia) who are eighteen (18) years old or older at the time of entry. Employees of Ernie Ball, Inc., ePrize, LLC, and their parent and affiliate companies, suppliers as well as their family and household members are not eligible. Subject to all applicable laws and regulations. Void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor and Administrator’s decisions, which are final and binding in all matters related to the Promotion. Winning a prize is contingent upon fulfilling all requirements set forth herein. The Promotion consists of a Sweepstakes (the “Sweepstakes”) and an instant win game (the “Instant Win Game”).

2. Sponsor: Ernie Ball, Inc., 53-973 Polk Avenue, Coachella, CA 92236. Administrator: ePrize LLC, One ePrize Drive, Pleasant Ridge, MI 48069.

3. Timing: The Promotion begins on September 1, 2012 at 12:00 a.m. Eastern Time ("ET") and ends on November 30, 2012 at 11:59 p.m. ET (the "Promotion Period"). Sponsor's computer is the official time-keeping device for this Promotion.

4. How to Enter: During the Promotion Period, visit a participating Guitar Center or other participating location and purchase a Cheers to 50 Years specially-marked package of Ernie Ball electric strings. Included in each Cheers to 50 Years specially-marked package is a promotion insert (each an "Insert") that will reveal whether or not you are a potential Instant Win Game prize winner, subject to verification. After obtaining an Insert, go to http://www.ernieball.com/cheers (the "Site") and follow the links and instructions to register your Insert and complete the registration page. Upon completion of the registration page, enter the code (a "Code") provided as part of your Insert to gain one (1) entry into the Sweepstakes. Instructions for Instant Win Game prize verification and prize redemption will be available on the Site after your Insert has been registered. If you obtain your Insert by purchasing a Cheers to 50 Years specially-marked package of Ernie Ball electric strings you must register your purchase-method Insert by 11:59 p.m. ET on December 1, 2012 in order for that Insert to be eligible for inclusion in the Promotion. All potential winners are subject to verification before any prize will be awarded. Sponsor is responsible for the functionality of the Instant Win Game.

Free Mail-in Alternate Method: To enter without making a purchase, hand print your name, address, day and evening phone numbers, email address, and age on a 3" x 5" piece of paper and mail it with proper postage to "Cheers to 50 Years”, c/o Ernie Ball Inc., P.O. Box 4117, San Luis Obispo, CA 93403.

For all mail-in alternate method of entries: Limit: One (1) request per envelope. Upon receipt of your entry, you will be mailed an Insert. All mail-in entries must be handwritten. All mail-in entries must be postmarked by November 30, 2012 and received by December 7, 2012. All entries become the exclusive property of Sponsor, and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified. If you obtain your Insert by mail-in request you must register your mail-in request method Insert by 11:59 p.m. ET on December 26, 2012 in order for that Insert to be eligible for inclusion in the Promotion.

For both methods of Entry: Limit: Sixty (60) Instant Win Game plays/Sweepstakes entries per person during the Promotion Period. Any attempt by any participant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that participant’s plays and that participant may be disqualified.

Use of any automated system to participate is prohibited and will result in disqualification. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the registrant or player. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider, Internet service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder.

5. Sweepstakes/Instant Win:
Sweepstakes: Administrator, an independent judging organization, whose decisions as to the administration and operation of the Sweepstakes and the selection of potential winners are final and binding in all matters related to the Promotion, will randomly select the potential Sweepstakes winners from all eligible entries received on or around January 15, 2013. Alternate potential winners will be selected at random at the same time as the potential winners and may be contacted (in order of selection) if a potential winner fails to comply with any of the requirements set forth herein in a timely manner or if a potential winner cannot be contacted.

Instant Win Game: There will be one thousand four hundred twenty (1,420) randomly seeded winning Inserts available during the Promotion Period. If you receive one of the randomly seeded winning Inserts, you will be a potential instant winner of the prize indicated. All winning Inserts will provide instructions for prize redemption claims and verification.

6. All potential instant win game winners and Sweepstakes winners are subject to verification by Sponsor or Administrator, whose decisions are final and binding in all matters related to the Promotion. An entrant is not a winner of any prize, even if the Instant Win Game or Sweepstakes should so indicate, unless and until entrant’s eligibility, and the potential Instant Win Game winner and/or Sweepstakes winner have been verified and entrant has been notified that verification is complete. Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. Any play that occurs after the system has failed for any reason is deemed a defective play and is void and will not be honored.

7. Verification of Potential Winners: Potential winners must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. The potential Sweepstakes winners will be notified by email, or telephone after the date of the random draw. Each potential Sweepstakes winner, Red, and Blue Grand Prize Instant Win Game winners (parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return a Declaration of Compliance, Liability and Publicity Release (except where prohibited), which must be received by Administrator within five (5) days of the date notice or attempted notice is sent, in order to claim his/her prize. If a potential winner of any prize cannot be contacted, or fails to sign and return the Declaration of Compliance, Liability and Publicity Release at all or outside the required time period (if applicable), the potential winner forfeits his/her prize. In the event that a potential winner of a Sweepstakes prize is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner as set forth in Section 5 above. There will be three (3) attempts to award the applicable Sweepstakes prize to an alternate winner after which the applicable Sweepstakes prize will remain unawarded. Unclaimed Instant Win Prizes will not be awarded. Instant Win Prizes will be received 8-10 weeks after the conclusion of the Promotion.

8. Prizes:

a. Sweepstakes prize:

FIVE (5) GRAND PRIZES: An Ernie Ball Music Man dream tour trip package for the winner. Trip package includes round-trip, coach-class air transportation for the winner from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Music Man headquarters in San Louis Obispo, CA; two (2) nights' accommodations at a hotel determined by Sponsor in its sole discretion (single room, single occupancy); a Music Man dream tour (time and duration of tour determined by Sponsor in its sole discretion); and a custom Ernie Ball Music Man guitar (specific guitar determined by Sponsor in its sole discretion. Winner must travel on the dates determined by Sponsor in its sole discretion or prize will be forfeited. Trip subject to availability and blackout dates. Travel must be round-trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel and accommodations are subject to availability. Travel is subject to the terms and conditions set forth in this Promotion, and those set forth by the Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to, ground transportation, meals, incidentals, passenger tariffs or duties, airline fees, surcharges, airport fees, service charges or facility charges, personal charges at lodging, security fees, taxes or other expenses are the responsibility solely of winner. If winner is a minor in his/her place of residence, winner’s parent/legal guardian must complete and return required Parental Consent Form by the dates specified and prior to travel. Travel restrictions, conditions and limitations may apply. If in the judgment of Sponsor air travel is not required due to winner’s proximity to prize location, ground transportation will be substituted for round-trip air travel at Sponsor’s sole discretion. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. Sponsor is not responsible if tour is delayed, postponed or cancelled for any reason, in which event that portion of prize is forfeited in its entirety and no substitution will be provided except as in Sponsor’s sole discretion. Approximate Retail Value ("ARV"): $3,500. Actual value may vary based on airfare fluctuations and distance between departure and destination.

Odds of winning a Sweepstakes prize depends on the number of eligible entries received during the Promotion Period.

b. Instant Win Game prizes:

RED PICK PRIZES: FIVE (5) GRAND PRIZES: A custom Ernie Ball Music Man instrument (specific instrument determined by Sponsor in its sole discretion). ARV: $2,000.

BLUE PICK PRIZES: FIVE (5) GRAND PRIZES: A $1,000 Guitar Center gift card. ARV: $1,000. TEN (10) FIRST PRIZES: A $250 Guitar Center gift card. ARV: $250. ONE HUNDRED (100) SECOND PRIZES: A $25 Guitar Center gift card. ARV: $25.

SILVER PICK PRIZES: ONE HUNDRED (100) GRAND PRIZES: A $100 gift card. ARV: $100. TWO HUNDRED (200) FIRST PRIZES: A $50 gift card. ARV: $50.

WHITE PICK PRIZES: ONE THOUSAND (1,000) GRAND PRIZES: A pack of Ernie Ball electric strings. ARV: $10.

Terms and conditions of all gift cards apply.

Odds of winning an Instant Win Game prize depends on the number of eligible Instant Win Game Inserts divided by the number of prizes available.

For All Prizes: No cash equivalent and all prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute any listed prize for one of equal or greater value (subject to applicable legal or regulatory limitations) if the designated prize should become unavailable for any reason. Winner is responsible for all taxes and fees associated with prize receipt and/or use. TOTAL ARV OF ALL PRIZES: $53,500.

9. Release: By participating, all entrant(s) agree, and by acceptance of or receipt of any prize winner(s) agree to release and hold harmless Sponsor and Administrator together with each of their parent companies, and each such owners, directors, employees, officers, licensees, licensors and agents, and respective advertising and promotion entities and any person or entity associated with the production, judging, or administration of the Promotion, Ernie Ball Music Man Inc., and Guitar Center Inc. (collectively, the “Released Parties”) from and against any and all rights, claims and causes of action whatsoever that they may have, or which may arise, against any of them for any liability for any matter, cause or thing whatsoever, including but not limited to any injury, loss, damage, whether direct, compensatory, incidental or consequential, to person, including death and damage to property, arising in whole or in part, directly or indirectly, from their acceptance, possession, use or misuse of the prize in the Promotion, or their participation in the Promotion, or their participation in any Promotion or prize related activity, except where prohibited by law. Each potential winner acknowledges that Released Parties have neither made, nor are in any manner responsible or liable for, any warranty, representation or guarantee, expressed or implied, in fact or in law, relative to any prize or the Promotion. Apart from manufacturer warranties (which may not be available in all geographies), all warranties are hereby disclaimed, and each potential winner will accept any prize “AS IS.” No support services are provided with any prize.

10. Publicity: Except where prohibited, participation in the Promotion constitutes winners consent to Sponsor’s use of winner’s name and country of residence for promotional purposes in any media, worldwide, without further payment or consideration.

11. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Sweepstakes or Instant Win Game, as determined by Sponsor in its sole discretion. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or Instant Win Game or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes or the Instant Win Game may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. This Promotion is void where prohibited or restricted by law, and is subject to applicable federal, state, local, and national laws. This Promotion is subject to these Official Rules. By participating, entrants agree: (i) to be bound by these Official Rules and the decisions of the Sponsor and Administrator, which shall be final and binding; and (ii) to waive any right to claim ambiguity in the Promotion or these Official Rules, except where prohibited by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

12. Limitations of Liability: In addition to and cumulative of the matters released in Section 9 hereinabove, the Sponsor and Administrator and Released parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; or (5) any injury or damage to property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt or use or misuse of any prize (other than as a direct result of the Sponsor's negligence). If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes or Instant Win Game play, provided that if it is not possible to award another entry due to discontinuance of the Promotion, or any part of it, for any reason, Sponsor, at its discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims.

13. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

14. Entrant's Personal Information: Participation in the Promotion implies authorization to transfer personal data to the United States for purposes of administration of the Sweepstakes. All information submitted to the Sponsor as part of this Sweepstakes will be treated in accordance with the Sponsor’s privacy policy, available at http://www.ernieball.com/privacy_policy and ePrize’s privacy policy at http://www.eprize.com/privacy-policy.

15. Promotion Results: For a winner list, visit [ePrize to secure]. The winner list will be posted after winner confirmation is complete.

© 2012 ePrize LLC. All Rights Reserved.









































Ernie Ball presents Cheers to 50 Years
Abbreviated Rules


1. ABBREVIATED RULES for TV and Radio

NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER. VOID WHERE PROHIBITED. Game ends 11/30/12. Purchase method prize claims must be submitted by 12/1/12. For Rules, free alternate method of entry, and complete details, visit www.ernieball.com/cheers. Sponsor: Ernie Ball, Inc.

2. ABBREVIATED RULES for Print

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 YEARS AND OLDER. VOID WHERE PROHIBITED. Game ends 11/30/12. Purchase method prize claims must be submitted by 12/1/12. Free mail-in alternate method prize claims must be submitted by 12/26/12. To claim your prize, for full Official Rules, free alternate method of entry, prize descriptions and odds disclosure, visit www.ernieball.com/cheers. Sponsor: Ernie Ball, Inc., 53-973 Polk Avenue, Coachella, CA 92236.

3. ABBREVIATED RULES for INSERT

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 YEARS AND OLDER. VOID WHERE PROHIBITED. Game ends 11/30/12. Purchase method prize claims must be submitted by 12/1/12. Free mail-in alternate method prize claims must be submitted by 12/26/12. To claim your prize, for full Official Rules, free alternate method of entry, prize descriptions and odds disclosure, visit www.ernieball.com/cheers. Sponsor: Ernie Ball, Inc., 53-973 Polk Avenue, Coachella, CA 92236.

4. Abbreviated rules for online Ads – Banner

NO PURCHASE NECESSARY. Game ends 11/30/12. For Official Rules, visit www.ernieball.com/cheers.

5. Abbreviated Rules for online Ads – Not a Banner

NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.) 18 years or older. Game ends 11/30/12. For Official Rules, including odds, free alternate method of entry, and prize descriptions visit www.ernieball.com/cheers. Void where prohibited.